UV rays are responsible for 80% of visible facial ageing,* so keeping skin protected from the sun is the key to looking youthful for longer. Physical Sunscreen is a high-performance SPF 30 sunscreen that provides powerful broad spectrum protection from UVA and UVB rays. Unlike chemical sunscreens that work by absorbing UV energy and converting it into heat within the skin, Physical Sunscreen works by reflecting the sun’s radiation away from the skin, much like a mirror. Fast-absorbing and rich in natural antioxidants, it is light enough for everyday use and strong enough to defend against all signs of photoageing. The advanced formula glides over skin without leaving a chalky residue, yet is 100% free-from nanoparticles. Perfect for daily protection, the innovative sunscreen is reinforced with anti-pollution, anti-infrared and anti-A.G.E. technologies to shield skin from environmental aggressors while preventing lines and wrinkles. A fantastic base for make-up; skin is left protected, hydrated and supple. *F. Flament et al., Clinical, Cosmetic and Investigational Dermatology, 2013, 6, pp 221-